ABOUT : Company

Vision Statement

eSoles vision is to become the world's premier brand name in customized footbeds for consumers seeking superior athletic performance, lifestyle and medical benefits.

Brief History

eSoles custom footbeds were born with a sporting heritage that grew out of the passion of a world class cyclist and the ingenuity of a certified pedorthist.

Glen Hinshaw an avid cyclist competing at the international level, had always noted early that the methods used for creating cycling footbeds seemed to be more "art than science." Additionally, they were typically very expensive and required weeks to get. This changed in 2004 when Glen's path crossed with Bill Peterson - a certified pedorthist and avid cyclist and skier himself - who had a unique understanding of the flaws in the methods most commonly used in the industry for producing custom inserts. Bill's personal research and testing had led him to create a unique method for correct foot positioning analysis combining support of the foot via an inflatable air-pillow with laser-based digital imaging. The footbeds Bill created for Glen were - putting it simply - accurate, and Glen quickly realized two things: these were the best footbeds he had ever owned, and Bill had replaced "art" with science. After introducing David "Tiger" Williams to the market opportunity negotiations with Bill where concluded and the 3 partners formed Foot Fitting, LLC at the end of 2004.

Foot Fitting spent the first half of 2005 developing the prototypes and then final versions of our 3-D Tru Capture® scanning units. The prototypes were used to produce limited sales and product was manufactured in Bill Peterson's facility in Rhode Island. The manufacturing facility in Scottsdale, AZ was completed in July, 2005 and the Rhode Island production facility was closed at the end of August 2005.

At the end of 2005, the "eSoles" brand imaging plan was completed, and eSoles, LLC was formed to act as the public face and 'dba' for Foot Fitting. eSoles-branded marketing was launched at the start of 2006. Initially, direct sales of custom footbeds to consumers have been produced mostly through an employed sales agent force maintaining an eSoles presence at large scale tradeshows such as Interbike or sporting events such as the Boston Marathon. Today a majority of sales are made by independent dealers to whom eSoles provides the product on a wholesale basis. These independent dealers are mostly medical professionals.